A Longitudinal Perception of Academic Performance and Social Networking

Abstract

Social networking has become a mainstream global trend, extending its reach to almost every corner of the globe. The use of social networking sites has exploded and developed into an online forum where individuals at a prodigious pace create content, upload it, bookmark it, and network. Students are among the top users of social media. One of the most significant technology developments in recent history is undoubtedly social networking sites (SNS). As SNS use has increased in recent years, greater academic study has acknowledged the significance of SNS in educational environments. The new area of SNS studies is looking into a major problem in the learning community: how using social networking sites affects academic performance. To challenge this prevailing opinion, empirical research is required. The latest research overcomes an important weakness in the established study and helps to better understand the sequential organization between using SNS and academic performance by conducting a longterm study that expands the current state of knowledge regarding the topic. The empirical results indicate that there is no statistically meaningful association over time between the use of SNS and academic success.